Who We Work With
We are skilled at working with organizations of all sizes who make, move, power, influence and sell the things we all need
Energy, Renewables, and Utilities
Public Affairs and Policy
Industrial Goods
Small Business and Manufacturers
Music and Entertainment
Consumer Products
Education
Technology and Media
Marketing, Design and Advertising Agencies
Publishing
What We Do
Market Research
We uncover what matters most with trusted and tested research approaches that go beyond asking people what they think, we measure how they feel
Strategic Consulting
We find deep insights and help you craft strategies to shape perceptions change behavior, and drive business results based on actual numbers
Marketing Analysis
Identify and understand how elements of the “marketing mix” affect customer behavior through competitive research with targeted customers
Services
We continually invest in and improve our methods, to give you deeper, clearer insights so you can effectively grow
QUALITATIVE
In-person and Online
Focus Groups
Listening Sessions
In-depth Individual Interviews (IDI’s)
Social Listening
Instant Response
Thought Leader Services
Online Qualitative
QUANTITATIVE
Brand Insights
Consumer and Retail Trends
Ad Testing and Development
Usability Testing
Positioning Surveys
Innovation and Product Development
Media Planning and Effectiveness
Messaging Surveys
Online Surveys
Quick Turn Custom Surveys
Need Some Ideas?
Browse some of the ways we help clients meet their challenges in the drop-down menu below
▼ Marketing Strategy ▼
Are our marketing campaigns placing our brand in front of potential customers in the most efficient way possible?
Who are the competitors, and what is the competitive landscape within our industry?
Do we have enough brand awareness to compete?
When, where, and how do customers interact with our brand?
▼ Brand Strategy ▼
What is the awareness, consideration, and perception of our brand and others in our category?
What will motivate buyers to purchase?
What percent of relevant customers or consumers are aware of a brand? How can we establish baseline metrics for measuring the success of brand-related initiatives and campaigns?
What are customer's perceptions, satisfaction, and likelihood to recommend our brand (NPS)?
Can we quantitatively benchmark customer feedback on our company's brand and our competitors' brands over time?
How consistent and relevant is our brand's message?
What are the right messages to convey to your target audience?
▼ New Product/Service Release Strategy ▼
Which elements of your concept resonate with buyers, and how can we improve?
Which of our new product ideas are worth developing further?
How can we optimize product lines and price points?
What share of the market is available for us to own/take?
▼ Pricing ▼
Are we charging the right price?
What price points drive sales growth?
How much can we charge across a wide range of potential product scenarios?
How would raising or lowering prices impact our sales and margins?
How much, if anything, do buyers think your particular idea or product is worth?
▼ Customer Experience ▼
How can we improve and optimize each touchpoint with our customers?
How can we retain customers and reduce churn?
How do we deliver delightful experiences while simplifying processes and eliminating costs?
▼ Loyalty Solutions ▼
How can we earn the loyalty of our customers while inspiring the energy, enthusiasm, and creativity of our employees?
Which opinions and feelings about our products, services, brands, or businesses are associated with repeat purchases?
Who are our at-risk customers, and how do we keep them from defecting?
How loyal are our customers to our brand?
▼ Social Media ▼
How do audiences use social media channels, what are their behaviors and conversations on those channels, and how can we use it to grow sales or increase engagement?
Who should we approach that is on brand and is popular with our audience?
What trends and insights are emerging from content and information produced online?
How can we improve the perception of our brand online?
How does our presence online compare to our competitors?
What trends and discussions within our category can be used to attract new audiences?
▼ Market Segmentation ▼
How can we segment existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data?
What are our most promising market segments?
What is the size of our current and potential market?
▼ Public Opinion ▼
What polling results can showcase our expertise, tell a story, or promote our cause via a press release?
How can we reinforce claims of "most trusted," "most used," and "most respected"?
What data can be used to create support materials and handouts for press conferences or other events?
What is the likely election outcome, and how will it impact future policies in our industry?
How does the public view our industry, and we improve consumer attitudes?
▼ Public Affairs ▼
What strategies will persuade and activate audiences we need to succeed?
What themes, language, imagery, proof points, and tone will impact an audience's response?
What are the most powerful message frames and the most promising target groups to create effective communications and outreach strategies?
How can we earn attention, generate media coverage, strengthen reputation, and enhance your leadership position?
OUR COMMUNITY
“We’ve been so happy with our Targoz partnership. Being a human-centered design firm, Stoked is often tackling very difficult and sometimes ambiguous problems. It’s vital that we connect deeply with the people we are designing for and learn more about their needs. This often happens quickly and includes complexity. Every time we’ve turned to Targoz to help us find the right people they have had our back and made it happen. We are greatly appreciative of their support, expertise, and flexibility! ”