EV Social Media Profiles to Inform your Electric Vehicle Marketing Strategy
When you understand how people relate and engage with social media, you will have a much easier time creating content that will resonate with the different types of social media users.
We've developed this helpful guide summarizing potential electric vehicle buyers and owners who interact with EV brands on social media.
People relate to social media in different ways. This guide outlines the purchasing behaviors, brand values, personality, where this group can be reached online, and the interests and influencers who matter most to this group.
Using personas will help you speak your audience's language, see where they spend time online, understand their early problems and help solve their challenges. It can also help you plan content and campaigns to support EV adoption.
If you would like more information or help integrating our quantitative and qualitative methodologies into your marketing plans, contact us to learn how we help organizations of all sizes deliver actionable insights that power growth.