Don’t Just Rearrange The Deck Chairs

Brief post from Seth Godin this morning. Required reading for anyone in the media business or in any industry experiencing structural changes.

In short...

“The reason it's so difficult for people in traditional industries to embrace new models online is that the transition isn't structured in an orderly way.

The new business isn't the same as the old business, just with computers.”

Could not agree more.

In the very near future, the media biz will look very different and will be constructed by people operating under a different set of rules and expectations.

To steal a Peter Drucker quote... “The best way to predict the future is to create it.”